About Us
Welcome to Ted’s Threads—a baby and children's clothing brand designed for the modern mum who wants more than just cars and dinosaurs on her little one’s wardrobe. Named after my firstborn, Theodore, Ted’s Threads is my way of bringing stylish, simple, and comfortable fashion to kids' clothing—without the clichés.
As a proud mum of two beautiful boys, I’ve always loved dressing them up like my own little Ken dolls. But I found myself constantly searching for pieces that were effortlessly stylish yet practical enough for everyday adventures. So, I decided to create them myself.
Ted’s Threads is all about timeless, minimal designs that let kids be kids.
While my brand started as an answer to uninspired boys' clothing, we now offer a carefully curated selection for girls as well—because effortless style should be for everyone. We focus on quality fabrics, classic silhouettes, and effortless wearability, making sure every piece is as comfortable as it is cool.
Thank you for being part of this journey with us. We hope you love our threads as much as we love creating them!
Frequently Asked Questions
What does “faceless brand” mean?
Being faceless means we never share identifiable photos of children. Our brand is built around safety, privacy, and keeping the spotlight on the clothing — not on kids’ faces.
Do you offer returns or exchanges?
Yes — if your item doesn’t fit or isn’t quite right, we offer easy returns and exchanges within our policy timeframe. Full details are available on our Returns page.
Do you ship overseas?
Yes, we ship to New Zealand.
Can I track my order?
Absolutely. Once your order is dispatched, you’ll receive a tracking link so you can follow your parcel every step of the way.
How can I contact Ted’s Threads?
You can reach us anytime through our contact form or email. We aim to respond within 12-24 hours.